Labelling GMOs: The Whole Food Debate
Whole Foods last week announced it would begin phasing out top-selling Greek yoghurt Chobani products in early 2014 as part of its efforts to stop selling genetically engineered products that aren’t labelled. While Chobani claims to use all-natural ingredients, its yoghurt is produced from milk from diary cows fed genetically modified grains. Whole Foods claims that its decision will free space on store shelves for products from smaller producers that don’t contain genetically modified ingredients. It also notes that the decision reflects consumer demand for labelling.
But Chobani claims that Whole Foods’ decision was rooted in its effort to expand its own line of Greek yoghurt, 365 Everyday Value Greek Yoghurt. Whatever the motivation, it seems clear that natural food retailers are responding to growing public pressure and consumer demand for transparency in product choices that could fundamentally reshape retail markets moving forward.