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The Growing Demand for Chicken

September 9, 2013
McDonald's Might Wings

McDonald’s Might Wings

McDonald’s announced last week that it is taking its wings national. After test marketing their new Mighty Wings—a bone-in spicy breaded chicken wing—at its Atlanta locations, it has decided to rollout the product nationwide beginning September 24.

The move puts McDonald’s into direct competition with fast-food chicken restaurants like KFC, Church’s and Popeye’s for consumers hungry for poultry.

But more importantly, the move could have implications for the price of chicken wings. Prices had already risen by more than 50 percent over the past year as a result of growing popularity and poor growing conditions. But forecasters are estimating that the wholesale price of wings could exceed $2 per pound by January, driven largely by increased demand from McDonald’s.

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